De Rosa Chronicles

October marked an important milestone: we completely revamped our online shop, making it a hub for all De Rosa enthusiasts. With new features, exclusive products, and a unique style, now anyone, anywhere in the world, can own a piece of our history. Thanks to this redesign, we have welcomed new members into the De Rosa Family, expanding to over 40 countries and spreading our Heart around the globe.

To celebrate our 70 years of cycling passion, we created not just a bike, but a true journey. The 70 is not just a bicycle; it’s the essence of our dedication, a symbol of our history. With "Battito," we wanted to honor this legacy through texts and images that take you deep into our work, telling a story that is lived, not just read. An immersive experience to relive every moment that has brought us here.

With the "70 Ring," we wanted to bring De Rosa’s elegance and style beyond cycling, creating a ring that represents our Heart at every moment of the day. The result of a collaboration with "Nove25," a leader in innovative Italian jewelry, this ring is a wearable emblem of the passion and class that define our brand. Now, De Rosa’s spirit can be proudly worn, even off the road.

Since November, Ugo’s historic workshop, the "Butega," has come back to life, restored with love and dedication. This iconic place in Piazza XXV Aprile 19, Cusano Milanino, is a living museum of cycling, where the past meets the present. Here, the first blowtorches, Ugo’s wooden workbench, and other artifacts tell the story of a passion that has shaped Italian cycling. The "Butega" is the cradle of De Rosa’s Heart, a place that embodies the essence of our brand.

In recent months, De Rosa’s Heart has shone even brighter thanks to the new colorways we introduced. From Merak Graphite to 838 L.A., from Spider Ocean to Idol Black Gredè, and the highly anticipated 70 Eclipse, each model has captured the enthusiasm and attention of our family. These new releases inspire us and drive us to continue innovating, keeping alive the passion that guides us every day.

Our bikes have never been more accessible. We have made some of our most exclusive colorways available on the online shop, like the 838 Eleven and Merak Pop Art, so that anyone can bring home a piece of De Rosa’s Heart. Currently, you can find models like the 838, Merak, and 70, but we are working to expand the selection and satisfy the tastes and preferences of every member of our family.

In April, we made our debut at Design Week, a landmark event in the world of design and innovation. While we are known as bicycle manufacturers, what sets us apart is the unmistakable style we put into every product. At this event, we explored the theme of the intersection between material and technology, organizing three key events: "Unique Forms," dedicated to our book "Battito"; "MATERIAL MEETS TECHNOLOGY," where we discussed the evolution of materials in our bikes; and "Open Day," a special day for the De Rosa Family, where we opened the doors of our "Heartquarter" to our fans.

We’ve refreshed our merchandise, creating high-quality technical apparel to accompany you on every ride. But we didn’t stop there: new t-shirts, hoodies, and accessories have been launched to allow you to carry De Rosa’s passion with you even in everyday life. Now, De Rosa’s Heart is always with you, on and off the bike.

This year’s Giro d’Italia saw our Team VF Group Bardiani CSF - Faizanè shine in the racing world. With an all-Italian team, we enjoyed a season full of successes and surprises. Highlights included the outstanding performances of Covili and Pozzovivo, Fiorelli’s victory in the Intergiro, and the emerging talent of Giulio Pellizzari, who took second place in the climbers’ classification and won the prestigious Passo Sella GPM. To bring the De Rosa family even closer, we decided to release the 70 Team Edition for a limited time, an exact replica of the bike used by our athletes in the Giro. It was a season that made us dream and reminded us why cycling is in our DNA.

In June, we celebrated the first De Rosa Day, opening the doors of our Heartquarter to all Heart fans. It was a special day where participants could test our latest models, ride with professionals, and share unforgettable moments with the De Rosa family. Emotions, laughter, and passion filled the air in what was just the first of many future editions. An experience that strengthened the bond with our great family even more.

This year, we took part in BECYCLE, an event dedicated to the world of cycling, bike tourism, and new cycling lifestyles. It was a unique opportunity to engage with the most important Italian companies and share our story and craftsmanship with the world. During our talk on "Made in Italy," we shared how passion and attention to detail are the driving forces that keep pushing us toward new heights of excellence.

In July, we launched the "Acciaio" collection, a tribute to our long and prestigious cycling history. This line faithfully reproduces the steel bicycles we made from 1953 to the 1990s, embodying the elegance and craftsmanship that have always defined our brand. Designed for true enthusiasts and collectors, these bicycles represent a piece of cycling history, a jewel for those who wish to relive the golden age of two wheels with a touch of timeless class.