De Rosa Experience

Welcome to our home. We are the De Rosa family, and we can't wait to share our story with you. Over an Italian coffee, we'll talk about our heritage, our present, and our dreams for the future. We'll share with you the values and passion that have guided us since Ugo started crafting frames, and that still drive us today. This isn't just a meeting - it's the beginning of your journey into our world, where every guest becomes part of our extended family.

Visit our production center where De Rosa bikes come to life. Watch our skilled craftsmen at work and discover how we create our frames. See the careful material selection process and learn what makes each De Rosa bike unique. From carbon layup to final assembly, understand the technology and dedication behind every De Rosa frame. Our experts will guide you through each step of the production process, sharing insights and technical knowledge that bring you closer to the art of framebuilding.

Step into our special titanium workshop, where master craftsmen create our titanium frames by hand. Watch the precise welding techniques and see how raw metal becomes a De Rosa masterpiece. The Titanium Loft is where traditional craftsmanship meets modern precision, creating bikes that combine timeless beauty with outstanding performance. See our skilled welders at work and understand why De Rosa titanium frames are considered among the finest in the world.

Visit Ugo De Rosa's original workshop where our story began. See the tools that shaped cycling history and feel the spirit of countless champion bikes born here. The Butega holds our heritage and tells the story of Italian cycling excellence. Every corner has a story to tell, from the original workbench to historic photographs and memorabilia. This is where champions' bikes were born and where our passion for cycling continues to thrive.