Feel your heart | Ride a De Rosa Bike

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  • Carbon

    Highest Technology
  • Titanium

    The nobility of resistance
  • Steel

    Vintage Hearts

De Rosa Day Highlights

Relive the excitement, camaraderie, and passion of our special event through these memorable moments. Experience the joy and community that make De Rosa Day truly unforgettable.

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Being part of the De-Rosa sponsored teams means being part of a unique future-focused team in which athletes are the most valuable resource. Together we compete in races and markets all over the world. Together we’ve crafted our values that drive us on our day-to-day challenges.

  • News De Rosa

    70 Red Heart meets the new SRAM RED AXS

    We are thrilled to introduce the innovative SRAM RED AXS electronic groupset, featured on our De Rosa 70, with the goal of giving you an unprecedented riding experience.We want your performance to 100% reflect your effort, this is why SRAM chose us to premiere the new RED AXS groupset on our most advanced bike. This generation of...
  • News De Rosa

    The Italian Job

    It’s GIRO D’ITALIA time. For us this is a mystical, almost religious moment. Three weeks of climbs, toil and authentic, heroic character await us.Our Team Bardiani CSF – Faizanè, riding our 70, is ready to give us great escapes, courage and. Italy, the soul that distinguishes us and connects us with the entire team following...
  • News De Rosa

    Ride Rock’n’Roll

    Five bright new colour schemes, enhancing the responsive and energetic shapes of our ‘stage beast’.It is beautiful in its aesthetics. It is firm in its values. She is a true star, with a rock soul. The Idol features iconic geometry, refined design and technique that express all the experience and history of De Rosa. Don’t go...
  • News De Rosa

    I am your first De Rosa: 838.

    Featured this week are the new colours of our most precious jewel: the 838.4 new colours, which further enhance the harmonious and at the same time decisive shapes of our most eclectic bike. Sinuous frame lines, with the horizontal tube slightly sloping to create a wonderful proportion with the seat tube.  Slightly dropped chainstays for greater...
  • De Rosa Diary

    Our Anima.

  • News De Rosa


    ONE EARLY MORNING… I wake up early and go riding on my bike, deserted roads, and a sense of peace, the kind that makes you love cycling from the bottom of your soul. Suddenly there is a car driver, the only presence beside me in the streets of a small town in Brianza. With an...
  • News De Rosa


    Born from the ashes of one of our very successful projects under a completely new guise, the 838 is our latest creature and doesn’t mind frills. Simple, decisive, and captivating lines with a noble purpose: welcome you in De Rosa world, without compromising on performance and style.The 838 goes straight to the heart and it’s...
  • News De Rosa

    PLEASED TO BE x 12!

    This has been a special period for everyone, and perhaps even more so for our market, which is first and foremost a passion. A period that has put everyone to the test, but we have never stopped pedaling towards the finish line.So we are very pleased to have been selected from Shimano, to present a...
  • News De Rosa

    SK Pininfarina PROUD TO BE ITALIAN

    We are pleased to present the SK Pininfarina “Proud To Be Italian”, our personal tribute to Elia Viviani, the first cyclist in history to be awarded the prestigious position of flag bearer at the Olympic Games. An Italian heart beats strongly in every De Rosa product. For De Rosa, every creation has always been a way...
  • News De Rosa

    The Titans of Classics

    April 1994, a unique spring of a magical year. The Italian Team Gewiss-Ballan, riding our iconic De-Rosa Titanio, breaks the bank, in a feast of successes that will accompany us throughout the course of the season. The triumphs in three of the five “classic monuments”: the Milan-Sanremo, the Liège-Bastogne-Liège and the Giro di Lombardia, with...


  • News De Rosa

    De Rosa 2020: a new design for our heart

    The first day of summer corresponds to a new chapter of the history of De Rosa, marking the introduction of a new logo. From the story of De Rosa and the expert hand of the designer Pininfarina comes a new logo for the Bikes with the heart, the new identity that will accompany De Rosa...

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