“Ogni maggio”
If it were a popular novel, it would begin with “Every May…”
Every May, the Giro passes by, and everything stops, or at least that’s how it feels to those of us who are part of it.
It passes on television, beneath our windows, through conversations at the bar, family group chats, TV shows, and memories.
Because you don’t just watch the Giro. You wait for it. You feel it coming. You live it. By the roadside, with no barriers, no filters, with clenched fists raised in the air, cowbells, cries of “alè alè”, sheets hanging from balconies, handmade signs, words painted on the tarmac, and that curtain of people that opens and closes again in a matter of seconds, leaving behind a jolt that is hard to explain.
“From an adventurous plebeian carousel to athletic nobility of the highest order,” Gianni Brera used to say. And that is exactly the point. The Giro holds everything together.
Past and future.
The road and the myth.
Heroes and underdogs.
Chaos and elegance.
The apparent simplicity of the bicycle and the strategic sophistication behind it.It is not just a race.
If it were a popular novel, it would begin with “Every May…”
If it were a bicycle, it would be a De Rosa, and this year, it is.In fact, it is four: four limited-edition road bikes, created to be part of this collective ritual with respect, with character, and with our own way of seeing cycling.
For us, it is an anniversary that feels like family. Of generations passing a passion from hand to hand. Of stories we grew up listening to, of Giri experienced up close, chased, built, awaited.
After more than 50 Giro d’Italia appearances and over 500 riders on our bikes, we have learned one simple thing: the Giro changes every year, but what it stands for does not.
It is part of our history, our name, our heart.
We tried to put all of this into our chapter.