Ride on a Pro's bike. Discover Elia Viviani's SK

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De Rosa Logo

De Rosa 2020: a new design for our heart

The first day of summer corresponds to a new chapter of the history of De Rosa, marking the introduction of a new logo. From the story of De Rosa and the expert hand of the designer Pininfarina comes a new logo for the Bikes with the heart, the new identity that will accompany De Rosa...
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  • News De Rosa

    De Rosa: From Cusano Milanino to Eddy Merckx

    De Rosa company was established in Milan in 1953, in an energic city, full of ideas and animated by the desire of ransom of the postwar period. Its founder Ugo De Rosa begins his career in the world of professional cyclism as mechanic, but he soon starts working within the production of frames. His bikes...

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