Born to win: 70 wins the GOOD DESIGN® Award 2024

Featured this week are the new colours of our most precious jewel: the 838.4 new colours, which further enhance the harmonious and at the same time decisive shapes of our most eclectic bike. Sinuous frame lines, with the horizontal tube slightly sloping to create a wonderful proportion with the seat tube.  Slightly dropped chainstays for greater...

ONE EARLY MORNING… I wake up early and go riding on my bike, deserted roads, and a sense of peace, the kind that makes you love cycling from the bottom of your soul. Suddenly there is a car driver, the only presence beside me in the streets of a small town in Brianza. With an...

The Profet had to hold on, show his coolness, efficiency and a maximum of desire. During the sprint that concluded the Grand-Prix de Fourmies on Sunday, Elia Viviani made the difference, after a great battle with Pascal Ackermann and Fernando Gaviria.The 32-year-old Italian rider took his 6th victory of the season, his 4th in the...

This has been a special period for everyone, and perhaps even more so for our market, which is first and foremost a passion. A period that has put everyone to the test, but we have never stopped pedaling towards the finish line.So we are very pleased to have been selected from Shimano, to present a...

We are pleased to present the SK Pininfarina “Proud To Be Italian”, our personal tribute to Elia Viviani, the first cyclist in history to be awarded the prestigious position of flag bearer at the Olympic Games. An Italian heart beats strongly in every De Rosa product. For De Rosa, every creation has always been a way...

Born from the ashes of one of our very successful projects under a completely new guise, the 838 is our latest creature and doesn’t mind frills. Simple, decisive, and captivating lines with a noble purpose: welcome you in De Rosa world, without compromising on performance and style.The 838 goes straight to the heart and it’s...

Being part of the De-Rosa sponsored teams means being part of a unique future-focused team in which athletes are the most valuable resource. Together we compete in races and markets all over the world. Together we’ve crafted the values that drive us on our day-to-day challenges.  The Tour the France 2021 has just gone and we...

The natural evolution of the previous model, the new De Rosa TT will be produced only in disc brake version and it embodies the result of an intense research and development work by De-Rosa, aimed to achieve 3 clear objectives: maximum aerodynamics, reduced weight, and greater stiffness.The new TT Disc aerodynamic shape immediately catches the...

April 1994, a unique spring of a magical year. The Italian Team Gewiss-Ballan, riding our iconic De-Rosa Titanio, breaks the bank, in a feast of successes that will accompany us throughout the course of the season. The triumphs in three of the five “classic monuments”: the Milan-Sanremo, the Liège-Bastogne-Liège and the Giro di Lombardia, with...

It is a unique thrill, a sensation that all sprinters are looking for. To be able to benefit from the precious work of his teammates, to launch his sprint, to feel the power, to raise his arms to the sky… Elia Viviani experienced this moment in Cholet on Sunday afternoon. All day long, the team...

De Rosa company was established in Milan in 1953, in an energic city, full of ideas and animated by the desire of ransom of the postwar period. Its founder Ugo De Rosa begins his career in the world of professional cyclism as mechanic, but he soon starts working within the production of frames. His bikes...