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Born to win: 70 wins the GOOD DESIGN® Award 2024

Another important milestone for the Red Heart: the De Rosa 70 has won the prestigious 2024 GOOD DESIGN Award, the world’s oldest and most recognized award for design excellence.

Founded in Chicago in 1950 by visionaries like Eero Saarinen and Charles and Ray Eames, the GOOD DESIGN Award annually honors the most innovative and iconic designs from around the globe. The De Rosa 70 was selected among over 1,100 submissions from 55 countries, standing out for its timeless design, technical excellence, and its ability to merge aesthetics and performance into a masterpiece that speaks of passion and innovation.

A recognition that celebrates our heritage, our present, and the future of cycling.

Discover the 70, the bike that has conquered the design world.

Get 10% off on your first order

Join our family! Share your email today and receive a heartfelt 10% discount on your first order. Become part of the De Rosa Family, where every journey is an adventure shared together.