De Rosa & Pininfarina: when design meets performance
We had the pleasure and honor of taking part in an important event at Pininfarina headquarters, where we discussed the inseparable link between design and performance in the aerodynamics of two-wheeled products. If you're interested, below you can watch the live stream and follow the speech by Cristiano De Rosa, CEO of the company.
A meeting that celebrates Italian excellence around the world. De Rosa, the historic high-end cycling brand, and Pininfarina, a global icon of automotive design, came together to explore the synergies between aesthetics and performance in the cycling sector.
During the event, Cristiano De Rosa shared the company’s vision on the importance of aerodynamics in modern bicycle design, emphasizing how collaboration with excellence like Pininfarina represents a unique opportunity to combine traditional craftsmanship with technological innovation.
The meeting highlighted how Pininfarina’s expertise in aerodynamics, developed over decades of automotive design, can find innovative applications in the world of cycling, creating solutions that improve both performance and riding experience.
This dialogue between two Italian excellences represents an important step toward future collaborations that could redefine design and performance standards in high-end cycling, once again confirming the value of Made in Italy in the international landscape.